Last year roughly 20,000 reindeer were poached in Russia. Their tongues are sold as a delicacy in parts of Asia, while their antlers are used in medicines.
Illegal hunting is now the biggest threat to reindeer, who’s population has declined by almost 40% in just a few decades.
Sleigh Slay is an app idea where players tap to fly Santa’s reindeer up and down in order to avoid poacher’s shooting crosshairs as they appear on screen.
Profit from advertising within the game would go straight to TRAFFIC, a charity working to stop illegal wildlife trade and the consumer demand for it.
That means that by simply helping to save the reindeer in the game, you’re helping to save them in real life too.