Wanta Fanta? Come Get It

Campaign to launch Fanta & Xbox’s global partnership.

For 25 years, Xbox’s most iconic characters have been watching gamers drink delicious Fanta.
Now they’re coming into our world for it, and they’re not gunna give it up without a fight.

First the characters came to our world to steal all the Fanta, then we created real life and in-game challenges for people to take them on and win it back.

Launch film directed by Mischa Rozema / Riff Raff. Edit: Work Editorial Post: Black Kite

We sent gaming influencers around the world real life loot crates that only unlocked when they completed challenges in each of the games. All streamed live on Twitch.

Lots more to come on this