Wanta Fanta? Come Get It

For 25 years, Xbox’s most iconic characters have been watching gamers drink delicious Fanta.
Now they’re coming into our world for it, and they’re not gunna give it up without a fight.

We launched the collab with the characters taking Fanta from around the world, then created real life and online challenges for people to take them on and win it back.

Launch film directed by Mischa Rozema / Riff Raff. Edit: Work Editorial Post: Black Kite

To launch the collection we sent gaming influencers around the world real life loot crates that only unlocked when they completed challenges in each of the games. All streamed live on Twitch.

Lots more to come on this